The diverse flavors of the Santa Maria Valley, including Santa Maria Style Barbecue, are now showcased at a new farmers market that was launched this month in downtown Santa Maria.

The Town Center Farmers Market Experience occurs every  Friday evening from 4 p.m. to 8 p.m. at the recently renovated Town Center mall at the corner of Main and Broadway.

This indoor farmers’ market—the only indoor market on the Central Coast—celebrates the fresh and abundant flavors of the Santa Maria Valley
Vendors include local growers of strawberries, broccoli, greens, flowers and more. Other vendors include artisan food purveyors and specialists in Santa Maria Style BBQ. These include Jimenez Family Farms, Euphoria Flowers, BBQ Gypsies and Marcie’s Pies.

The Santa Maria Valley is one of California’s most productive agricultural areas. For example, strawberry acreage exceeds 10,000 acres, while wine grape acreage exceeds 7,000 acres. Meanwhile, the Santa Maria Town Center mall recently underwent extensive renovations, including new flooring, lighting, landscaping and décor, bringing a vibrant new energy to the venue.

So what we have here is a perfect match for celebrating the abundant flavors of the Santa Maria Valley.