From roadside stops to Farmers Markets, you’ll notice some of the biggest, brightest strawberries you’ve ever laid your eyes (and your nose) on in the Santa Maria Valley. The cool breeze of the Pacific Ocean provides the Central California Coast optimal moderate year-round temperatures of warm sunny days and cool foggy nights, which leads to the majority of the world’s production of delicious berries found along the Central Coast, and available year-round.

With more than 10 strawberry varieties grown in the valley, Santa Maria Valley strawberries are distributed worldwide. The strawberry fields here are replanted annually, producing higher quality fruit with larger yields year after delicious year.

“The strawberry industry last year saw record production in volume,” said Jason Sharrett, grower education program manager for the California Strawberry Commission. According to Sharrett, it is an accomplishment all growers in the Santa Maria Valley can own and be proud of.

Celebrating its centennial year, Naturipe® has been a crucial part of Santa Maria Valley’s berry business for a very long time, providing a positive economic impact on the community, contributing a significant amount of berry production and an array of job opportunities to the local berry industry.

Once you bite into a Naturipe berry, you can expect a quality, fresh, juicy and decadently sweet flavor. In addition to experiencing the delightful taste of a good-for-you Naturipe berry, consumers can expect a berry rich in history which has been cultivated with care by a team of passionate and dedicated family of growers. Naturipe is made up of family farms of all sizes. These families are your friends, neighbors and local community members. Naturipe’s Santa Maria Valley growers bring local berries to your family’s table.

The centennial year of Naturipe is a celebrated milestone honoring the rich heritage of these company’s dedicated family of growers. It is their hard work, tenacity, and unwavering efforts that have fueled the longevity of the Naturipe brand. During the centennial year and beyond, Naturipe looks forward to continuing to innovate, grow responsibly and sustainably, and provide consumers with only the best “locally grown” and “in-season globally” conventional and organic strawberries, raspberries and blackberries.

You can find fresh and delicious Naturipe conventional and organic berries at these stores in the area: 99 Cent Only Stores, Costco, Raley’s, Safeway, Save Mart, Smart & Final, Super Target, Trader Joe’s & Walmart, or visit

Next time you’re in the area, pick up some locally grown Naturipe strawberries and join us in saying “Cheers to 100 years of Naturipe!”