Chef Guy Fieri once again brought his fiery brand of culinary chops to the Today Show the other day, and this time he packed a tasty little treat: tri-tip. Click here to view the video.

While Fieri didn’t prepare Santa Maria Style Barbecue, it was still a nifty spotlight for the Santa Maria Valley’s signature cut. Click here to learn more about how tri-tip gained its initial fame right here on California’s Central Coast.

Perhaps the best part of the video is when Matt Lauer asks, “What is tri-tip, exactly?” He’s far from alone, as even many butchers outside of California remain unfamiliar with tri-tip.

For a long time, tri-tip was our little secret in the Santa Maria Valley, but now the secret is increasingly out, as evidenced by this latest piece of publicity.