Fodor’s Travel: 12 Spots in North America to Experience Pantone’s 2023 Color of the Year

Pantone’s 2023 color of the year is Viva Magenta, an exuberant, joyous crimson. This article from Fodor’s Travel features Santa Maria Valley as one of the places to spot Viva Magenta in North America. Check out this excerpt from the article below:

Viva Magenta!

Officially labeled PANTONE 18-1750, Pantone’s newly declared 2023 color of the year is called “Viva Magenta” and is a deep pinkish-purple tone meant to evoke a positive sense of emotion and inspire upbeat energy. This lively color is no stranger to natural or man-made designs and can be found in more than a dozen spots across North America—from the landscapes of Los Mexico to the mountainous red rocks of Southern Utah.

Magenta Wine in California’s Santa Maria Valley

In California, wines come in 50 shades of red, including magenta, such as in the Santa Maria Valley, where Pinot Noir and Syrah both offer magenta hues. This wine region unfolds along the northern perimeter of Santa Barbara County, on California’s Central Coast, and is an underrated region for “blue jean wine tasting” (a less pretentious wine-tasting experience than those found in Napa Valley). Pinot Noir is a flavorful, light-bodied red grape that produces spicy, acidic, and versatile wines. Syrah, sometimes known as Shiraz, is also responsible for some of the darkest magenta hues and most full-bodied red wines. This wine is known to have berry undertones but can also offer notes of mint, pepper, and rosemary.

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