Pantone’s 2023 color of the year is Viva Magenta, an exuberant, joyous crimson. This article from Fodor’s Travel features Santa Maria Valley as one of the places to spot Viva Magenta in North America. Check out this excerpt from the article below:
Viva Magenta!
Officially labeled PANTONE 18-1750, Pantone’s newly declared 2023 color of the year is called “Viva Magenta” and is a deep pinkish-purple tone meant to evoke a positive sense of emotion and inspire upbeat energy. This lively color is no stranger to natural or man-made designs and can be found in more than a dozen spots across North America—from the landscapes of Los Mexico to the mountainous red rocks of Southern Utah.